Boobie Ike in an armchair in a neon-lit office, in a gold-embroidered jacket, holding a stack of cash.
VICE CITY LEGEND

Boobie Ike

Boobie Ike is a Vice City legend and businessman in Grand Theft Auto VI, and the partner of aspiring music mogul Dre'Quan Priest at Only Raw Records. Here is everything Rockstar has officially shared about him so far, ahead of the game's release on November 19, 2026.

Who is Boobie?

Boobie is a local Vice City legend, and acts like it. Rockstar's tagline for him: “It's all about heart — the Jack of Hearts.”

He is one of the few to have turned his time in the streets into a legitimate empire spanning real estate, a strip club and a recording studio. He is all smiles until it's time to talk business.

CASE FILE

What we know

EMPIRE
Real estate, a strip club and a recording studio.
HOME
Vice City, where he is a local legend.
LABEL
Only Raw Records, with Dre'Quan Priest.
DEMEANOR
All smiles until it's time to talk business.
“The club money pay for the studio, and the drug money pay for it all.”
— Boobie Ike
HIS CIRCLE

His partner

Dre'Quan Priest in a blue suit and sunglasses, glass in hand, leaning on a bar by a pool at night.
MUSIC MOGUL

Dre'Quan Priest

His young partner at Only Raw Records. Now they just need a hit.

Read his profile →

The story so far

Rockstar's headline for his story is “Top quality cuts.” Boobie might seem like he's just out for himself, but it's his partnership with the young aspiring music mogul Dre'Quan for Only Raw Records that he's most invested in. Now they just need a hit.

We will update this profile as Rockstar reveals more.

Sources: official Grand Theft Auto VI website. Banner: official screenshot, © Rockstar Games.